No Logo, But then, Who care about Logo?

As the figure on the left shows, the US is indeed being exploited by developing countries through free trade, by US, i mean the middle-class Americans. Now, let's look at transnational corporations from the perspective of the Anti-Globalization side. In "No Logo", Mrs Klein points out why American corporations have been so successful in manipulating people to buy their products. The main strategy is through an overwhelming Advertising. By using creative advertisements to appeal to customers' emotion, corporations have created ideas and lifestyles instead of products which can penetrate deep into the everyday life of the normal consumers. For instance, Disney created an environment for the "American Dream", a different world where people are encircled by its fantasy images and values. Other examples are the nonconforming personality of a "Virgin" person, of pure Athleticism of Nike or Starbuck communities. These corporations can eventually mass produce their ideas to a vast society. Consumers become more befuddled by words and images created by big businesses like democracy, inside power...The consequence is of the creation of a more naive consumers easily trapped and blindfolded by corporations. This can be proved by the "Yes" men in their quest to infiltrate and expose how educated consumers will listen to whatever absurdities corporations under the WTO tell them. Mrs Klein believes that the culture formed by corporations is harmful to nations and people. That is the reason that the new movement aiming at corporations' influence is increasingly popular. She also criticizes the transformation of jobs in America to a lesser level, non-real positions. All these issues accumulate with the privatization of more specters of the global world economy have given corporations even more power over people and states. She claims that the activist movement against Globalization is just a way to take back the power and dignity of the normal people because people's wealth beings are not associated with the health of corporations. It is the same as people in the "Gap" are not necessarily better off integrating with the "Core" through globalization as Barnett believes.